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About - Freeman Coaching

Pete Freeman MA (Oxon), AMAC, PG CERT (Coaching)
An Executive Coach with an exceptional reputation across a broad range of sectors including Finance, Pharmaceuticals, Publishing, Automotive, Music, Aerospace, Logistics, Digital Marketing, Legal, Sales, Performing Arts and Third Sector.  Owner of Freeman Coaching.

About Freeman coaching


Pete began his working life as an accelerated graduate management trainee, with a comprehensive management development programme leading to a career as a derivatives trader.

Leaving finance, he then bought and ran his own SME, buying and selling two companies along the way before being invited to offer Career Coaching to newly unemployed professionals and executives in the aftermath of the Lehman’s collapse.

Coaching over 400 professionals in this way, Pete subsequently set up his own practice, freeman Coaching in January 2011 quickly establishing a strong reputation as a creative and insightful thinker.


Pete has always endeavoured to work across as broad a range of industries as possible, being a firm believer that diversity of experience is a key driver of added value for a coach. He is equally comfortable working with plcs and large organisations as well as SMEs, coaching directors and business owners alike. He is experienced working both one to one and coaching in groups with Senior Management Teams.

Pete’s strengths as a coach come from an ability to quickly create credibility with leaders through a combination of broad personal experience, a sound understanding of the business and economic environment, a focus on personal motivation and a sharp ear for the right question.


Pete works with a wide range of coaching models and frameworks, with an emphasis on Cognitive Behavioural Coaching and Neurobehavioural Modelling.

The role of the coach (once rapport and credibility have been established) is to challenge in a friendly and constructive way the thinking of the individual, clarifying exactly where they are right now and where they want to be.

Once the individual’s thinking is clear, unclouded by self-pity, negativity and unhelpful assumptions, only then can one begin to talk meaningfully in terms of goals and both transformational and continuous self-development.

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